News · Vancouver, Canada· Sep 28, 2009

Sierra Wireless announces a new service contract with PSA Peugeot Citroën

PSA Peugeot Citroën selects Sierra Wireless remote monitoring and upgrade services for long-term maintenance of in-car telematics systems

Sierra Wireless (NASDAQ: SWIR - TSX: SW) today announced the PSA Peugeot Citroën Group, a global leader in advanced automotive technology, has signed a contract to use Sierra Wireless device management services for the remote monitoring and software upgrade of future generations of cars equipped with Sierra Wireless-based telematics technology.

More and more new car models are being equipped at the factory with vehicle telematics systems which enable consumer-oriented features such as navigation, assistance and remote diagnostics.    PSA Peugeot Citroën has long been a leader in advanced automotive technology and the car maker had been collaborating with Wavecom (recently purchased by Sierra Wireless) on telematics solutions for well over ten years. Today, more than 600,000 PSA cars on the road are equipped with telematics technology in one form or another.

As software features in cars becomes increasingly prevalent, the capacity for over-the-air remote monitoring and updating becomes essential. The Sierra Wireless device management services provide to PSA Peugeot Citroën the most efficient way to monitor and upgrade the software of vehicles in the field.

Emmanuel Walckenaer, Sierra Wireless Senior Vice President and General Manager for Solutions and Services, commented: “After a long selection process, including in-depth technical evaluations by PSA on real prototypes, we are extremely pleased to have been selected to develop the automotive group’s remote monitoring and maintenance capabilities.  Cars typically have product life spans of 10 to 15 years, and once wireless connectivity has become a standard feature, long-term maintenance and monitoring becomes necessary.”

The device management services provided to PSA are part of Sierra Wireless’ M2MOperatingPortal™, field proven, scalable and secure M2M services platform ideally suited to manage such critical remote operations. The Sierra Wireless Solutions and Services business unit provides a truly unique service portfolio, ranging from device management to complete end-to-end vertical solutions for very large accounts, system integrators, operators and OEMs. Highly secure and enabling an unbeatable time to market, these services can be used with virtually any wireless devices and are instantly accessible through web interfaces.

For more information about the Sierra Wireless Solutions & Services please visit http://www.sierrawireless.com/solutions&services. 
To contact the Sierra Wireless Solutions & services Sales Desk, call +33(0)5 61 00 52 90 or e-mail solutions-sales@sierrawireless.com

About Sierra Wireless

Sierra Wireless (NASDAQ: SWIR – TSX: SW) products connect people and machines to wireless networks around the world. We offer an advanced, comprehensive product line, addressing consumer, enterprise, original equipment manufacturer, and specialized vertical industry markets. We also offer a wide range of professional and operated services. Our solutions are used for mobile computing, transportation, industrial M2M (machine-to-machine), enterprise, residential and consumer communications applications. For more information about Sierra Wireless, visit www.sierrawireless.com

“M2MOperatingPortal” is a trademark of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.